AARDVK wrote:
Any reports on what was discussed in the call? More of the usual b.s., or any indication that the "last ding-dong of doom" is upon us?
I listened to it, they did not have a Q&A however. Some highlights.
They are trying to focus on service, not the product.
20 positions were eliminated including 14 in the field.
They are currently not focused on increasing site growth because so many new sites are failing, around 50%. They want to retain them better. Site growth plans on going forward starting in Q4.
Testing is still continuing on a new tablet style PM that will be more functional outside of simply playing BT.
BT is now referring to the system we have now as "classic product", soon they will roll out a new platform that will allow sites to maximize it's potential. Same applies to the players. Have to assume this will include access to various social media sites and similar. These platforms will run concurrently. Berg said that in the past BT has not had the gumption to do something like running concurrent platforms which we all know is false since most of us were playing when they ran the 49 MHz platform concurrently with the current for a couple of years.
De-emphasizing the current classic PM.
Want customers to be able to access the BT platform inside and outside of the venues.
A quote from Berg stated, "We know more about what customers want than they do". It's a good thing the line was muted because it would have gotten sticky real fast when I heard that.
Currently too many price points for the locations. Plan is to reduce that number from 5 to 2.
Increased digital signage capabilities for the sites.
Discussion about acquiring Stump trivia. Hosted Trivia will now be referred to as Stump Digital.
Major improvements to the mobile PM. They stated it was imperative to have the best mobile PM possible.
Current site count is 3775 compared to 3905 a year ago. 6.5% churn rate.
The new platform, revision 1.0 is tentatively scheduled for release late this year. 1.5 in early 2013. 2.0 in mid 2013.
No mention whatsoever about the network split of declining player count.