The tablets as playmakers that Mr Bush mentioned in the call are closer than I thought. It seems they are already being tested at a BWW in Toronto with Minneapolis next. The fears that we had about the playmakers being used for facebookers is exactly what BWW wants. Ackkkk.
Also BWW is using them for placing food/drink orders, marketing etc.
SteveJ or anyone in Toronto care to find this BWW and see how it works?? Same as any Ipad I suppose.
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Buffalo Wild Wings: Chicken, beer -- and iPads?
The red-hot chain is expanding testing of at-table tablets.
By Kyle Woodley on Money.MSN.com
For decades, scores of customers have flooded Buffalo Wild Wings (BWLD +0.96%) for its sauced-up chicken.
Soon, they might be sticking around for the Apples.
Buffalo Wild Wings recently announced an expansion of its tester program to put Apple (AAPL +2.40%) iPads in the hands of customers -- a tech initiative that could keep the good times rolling for this successful restaurant stock.
The wing-slingin' chain is testing the iPads as a tool for letting customers order food and drink from their tables. The iPads also are being tested as at-table entertainment systems -- a huge upgrade over the ubiquitous NTN Buzztime (NTN + 0%) pads used for bar trivia -- that would feature not only games but connectivity to social media like Facebook and Twitter.
Tablets-as-menus have popped up in smaller chains and individual restaurants over the past few years, but Buffalo Wild Wings -- with more than 800 stores -- is one of the largest chains to give them a go. The company has been working out technical problems in its Toronto location, and now it's ready to launch its next tests in a Minneapolis location to see what uses the iPads ultimately will combine.
The possible benefits from tablet use across BWLD's locations are numerous. Allowing customers to easily order what they want, when they want, could loosen their purse strings. And don't think waiters will be put out of work. Director of international business Tim Murphy says waiters will have more time to interact with guests and promote Buffalo Wild Wings' food and drinks, according to ComputerWorld.
Adding iPads also could have a strong pull on the female demographic. According to Buffalo Wild Wings, testing showed that male customers typically wanted to watch sports, while women were more likely to pick up an iPad and launch Facebook -- a point likely not lost on BWLD management, which is heavily dominated by women, including longtime CEO Sally Smith.
Also, iPads could become the next-generation commercial place mat, with ads gracing the menu or game screens.
Of course, Buffalo Wild Wings doesn't really need the help.
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